Social Media Study
Social media is simply another evolution in the way we communicate… just like telephone, radio, television, email, etc. Although the technology has changed, people naturally want to connect, contribute, and learn. Businesses now are reaching out more than ever, and it’s about high time someone studied how Utah companies are doing it! We’ve been wondering how businesses in Utah are using social media, what’s effective, what isn’t, and how we can all improve our interactions with each other. If you wouldn’t mind… we’d love for you to help us...
Read MoreHow will Google’s +1 Affect Your Search Ranking?
So, you may or may not have seen today’s TechCrunch post about what appears to be the next phase of Google’s big push into the social networking scene. While +1 really isn’t a social network, this social function has interesting possible ramifications for the way Google ranks pages. How does it work? Essentially, Google will add a “+1″ button next to each result in search results which will allow Google users to “plus one” the results they like, including advertisements. Users will be able to share these +1 votes through Google’s social...
Read MoreWhat is so Difficult to Understand About SOCIAL Media?
I’ve been having a difficult time understanding what is so difficult to understand about social media. One thing which truly frustrates me is the fact that most people tend to focus on the “media” and not the “social” aspect of it. This is not television, it’s not radio, it’s not a newspaper, and it’s not a magazine, phone book, or billboard. This is a conversation, and if you go into the conversation with the methods of David Ogilvy, you’ll be less successful than if you employ the methods of Dale Carnegie. The key in conversation...
Read MoreHey Friends – Want to get rid of your phone books?
Hi Friends! We’ve got an odd request, but one you may just enjoy! We’re looking to collect as many phone books as possible by the end of January. We can’t disclose the purpose just yet (you’ll find out what we did after we’ve done it… via video!), but we promise it’s not bad, and they will be recycled when we’re done! If you’re in the area, drop them off at the YEA-NAY office: 332 East 3300 South #205 in Salt Lake City, or if you have more than 10 and are located in Salt Lake County no more than 3 miles from a freeway or major highway,...
Read MoreLinkedIn Company Profiles – Do You Have One?
LinkedIn launched their company profiles earlier this year, and they were cool. But now, they ROCK! They’ve added a couple new features: 1) Add a customized careers page. This option costs money, even if you just post jobs (through LinkedIn’s existing recruiting system). However, if you’re looking for serious talent, this is not a big investment at all. If you’re a larger company, consider developing a career page! They have a lot of options to build in features like video (from your employees), and make sure prospective employees connect to the correct people....
Read MoreFoodPress Launches… What’s Next from WordPress?
Yesterday afternoon WordPress launched a new site for blogging foodies called FoodPress.com. Essentially: WordPress will aggregate some snippets of the best articles and display those on FoodPress.com. This not automatic aggregation, however. Jane Maynard, a food blogger herself, will be curating content on FoodPress.com to ensure quality articles and bloggers get promoted. This makes sure no one is ‘gaming’ the system and builds FoodPress.com’s reputation as a go-to for recipe junkies (and will likely result in giving these bloggers some search engine love). What does...
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